Branded, Leased Up, Managed and Disposed

50-unit • leed platinum mixed use apartments

The Janey is located in the heart of the bustling Pearl District, one of the most desirable submarkets in Portland. Featuring a boutique living experience for residents through thoughtful design, unique finishes and exceptional customer service, The Janey commanded market-leading rents from the day it opened. Common areas included a lobby, rooftop deck with fire pit, grills and herb garden, and a bike room with repair station. Retailer Jonathan Adler activated 2,770 sq. ft. of the ground floor. The project featured conservatively sized studio and one bedroom apartments, relying on well-designed spaces to achieve livability and competitive market appeal.

As a LEED Platinum project, The Janey offers superior air quality through advanced Daikin multi-split systems with air exchangers, operable Certified Forest Sustainable wood windows, polished concrete flooring in units, and low VOC materials and paints throughout. Two eco roofs and native plantings reduced annual irrigation expenditure by 67%. Sun shades on the south façade and blackout shades throughout mitigate unwanted heat gain. An automating parking system provides 25 parking stalls, while minimizing the building footprint.

Developed by private investment, GEM provided operational consulting throughout construction, attending weekly meetings and coordinating the FF&E and marketing budgets. GEM also supervised the art selection, and participated heavily in the branding process. To initiate hard had tours, GEM coordinated a Hard Hat Party and also a Grand Opening when the building completed in August of 2012. The building opened at 30% preleased, and GEM curated ongoing resident programming around sustainability, food and wine, and community impact partners. To sustain market interest in the building, GEM coordinated articles in Portland Monthly, Grey Magazine, the Northwest Examiner, and hosted Domestic, a Design Week Portland showcase of local design talent. The Janey sold to an unsolicited buyer at a record price in December of 2015.